View in EDS HTML Full Text PDF Full Text

Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers.

Saved in:
Bibliographic Details
Title: Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers.
Authors: Schuiling, Isabelle1 schuiling@mark.ucl.ac, Kapferer, Jean-Noël2 kapferer@hec.fr
Source: Journal of International Marketing. 2004, Vol. 12 Issue 4, p97-112. 16p. 4 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 15403122
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Schuiling%2C+Isabelle%22">Schuiling, Isabelle</searchLink><relatesTo>1</relatesTo><i> schuiling@mark.ucl.ac</i><br /><searchLink fieldCode="AR" term="%22Kapferer%2C+Jean-Noël%22">Kapferer, Jean-Noël</searchLink><relatesTo>2</relatesTo><i> kapferer@hec.fr</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. 2004, Vol. 12 Issue 4, p97-112. 16p. 4 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=15403122
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1509/jimk.12.4.97.53217
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 97
    Titles:
      – TitleFull: Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Schuiling, Isabelle
      – PersonEntity:
          Name:
            NameFull: Kapferer, Jean-Noël
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 12
              Text: 2004
              Type: published
              Y: 2004
          Identifiers:
            – Type: issn-print
              Value: 1069031X
          Numbering:
            – Type: volume
              Value: 12
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Journal of International Marketing
              Type: main
ResultId 1