Testing Theories of Goal Progress in Online Learning.
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| Title: | Testing Theories of Goal Progress in Online Learning. |
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| Authors: | Lu, Joy1 (AUTHOR) tonglu@andrew.cmu.edu, Bradlow, Eric T.2 (AUTHOR) ebradlow@wharton.upenn.edu, Hutchinson, J. Wesley3 (AUTHOR) jwhutch@wharton.upenn.edu |
| Source: | Journal of Marketing Research (JMR). Feb2022, Vol. 59 Issue 1, p35-60. 26p. 6 Charts, 8 Graphs. |
| Database: | Business Source Ultimate |
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