The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective.
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| Title: | The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective. |
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| Authors: | Nickerson, Dionne1 (AUTHOR) dinicker@iu.edu, Lowe, Michael2 (AUTHOR) michael.lowe@scheller.gatech.edu, Pattabhiramaiah, Adithya2 (AUTHOR) dinicker@iu.edu, Sorescu, Alina3 (AUTHOR) asorescu@mays.tamu.edu |
| Source: | Journal of Marketing. Mar2022, Vol. 86 Issue 2, p5-28. 24p. 2 Diagrams, 7 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/00222429211044155 |
