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Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches.

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Title: Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches.
Authors: Anderson, Stephen J.1 (AUTHOR) sjanderson@mccombs.utexas.edu, Iacovone, Leonardo2 (AUTHOR) Liacovone@worldbank.org, Kankanhalli, Shreya3 (AUTHOR) sjanderson@mccombs.utexas.edu, Narayanan, Sridhar4 (AUTHOR) sridhar.narayanan@stanford.edu
Source: Journal of Marketing Research (JMR). Jun2022, Vol. 59 Issue 3, p472-496. 25p. 1 Color Photograph, 10 Charts, 4 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437211058437