APA (7th ed.) Citation

Anderson, S. J., Iacovone, L., Kankanhalli, S., & Narayanan, S. (2022). Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches. Journal of Marketing Research (JMR), 59(3), 472. https://doi.org/10.1177/00222437211058437

Chicago Style (17th ed.) Citation

Anderson, Stephen J., Leonardo Iacovone, Shreya Kankanhalli, and Sridhar Narayanan. "Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches." Journal of Marketing Research (JMR) 59, no. 3 (2022): 472. https://doi.org/10.1177/00222437211058437.

MLA (9th ed.) Citation

Anderson, Stephen J., et al. "Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches." Journal of Marketing Research (JMR), vol. 59, no. 3, 2022, p. 472, https://doi.org/10.1177/00222437211058437.