Nudging Drivers to Safety: Evidence from a Field Experiment.
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| Title: | Nudging Drivers to Safety: Evidence from a Field Experiment. |
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| Authors: | Choudhary, Vivek1 vivek.choudhary@ntu.edu.sg, Shunko, Masha2 mshunko@uw.edu, Netessine, Serguei3 netessin@wharton.upenn.edu, Koo, Seongjoon4 joon.koo@jdpa.com |
| Source: | Management Science (INFORMS). Jun2022, Vol. 68 Issue 6, p4196-4214. 19p. |
| Database: | Business Source Ultimate |
| ISSN: | 00251909 |
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| DOI: | 10.1287/mnsc.2021.4063 |