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High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.

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Bibliographic Details
Title: High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.
Authors: Yang, Joonhyuk1 (AUTHOR) joonhyuk.yang@nd.edu, Xie, Yingkang2 (AUTHOR) yingkang.xie@kellogg.northwestern.edu, Krishnamurthi, Lakshman3 (AUTHOR) laksh@kellogg.northwestern.edu, Papatla, Purushottam4 (AUTHOR) papatla@uwm.edu
Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p840-859. 20p. 1 Diagram, 5 Charts, 6 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437211067802