APA (7th ed.) Citation

Yang, J., Xie, Y., Krishnamurthi, L., & Papatla, P. (2022). High-Energy Ad Content: A Large-Scale Investigation of TV Commercials. Journal of Marketing Research (JMR), 59(4), 840. https://doi.org/10.1177/00222437211067802

Chicago Style (17th ed.) Citation

Yang, Joonhyuk, Yingkang Xie, Lakshman Krishnamurthi, and Purushottam Papatla. "High-Energy Ad Content: A Large-Scale Investigation of TV Commercials." Journal of Marketing Research (JMR) 59, no. 4 (2022): 840. https://doi.org/10.1177/00222437211067802.

MLA (9th ed.) Citation

Yang, Joonhyuk, et al. "High-Energy Ad Content: A Large-Scale Investigation of TV Commercials." Journal of Marketing Research (JMR), vol. 59, no. 4, 2022, p. 840, https://doi.org/10.1177/00222437211067802.