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High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.

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Title: High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.
Authors: Yang, Joonhyuk1 (AUTHOR) joonhyuk.yang@nd.edu, Xie, Yingkang2 (AUTHOR) yingkang.xie@kellogg.northwestern.edu, Krishnamurthi, Lakshman3 (AUTHOR) laksh@kellogg.northwestern.edu, Papatla, Purushottam4 (AUTHOR) papatla@uwm.edu
Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p840-859. 20p. 1 Diagram, 5 Charts, 6 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2022, Vol. 59 Issue 4, p840-859. 20p. 1 Diagram, 5 Charts, 6 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=157630008
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1177/00222437211067802
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 840
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      – TitleFull: High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.
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            NameFull: Yang, Joonhyuk
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            NameFull: Xie, Yingkang
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            NameFull: Krishnamurthi, Lakshman
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            NameFull: Papatla, Purushottam
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            – D: 01
              M: 08
              Text: Aug2022
              Type: published
              Y: 2022
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              Value: 59
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