‘LEARNING BY DOING’ TEACHING ACTIVITIES DESIGNED FOR UNIVERSITY STUDENTS IN MARKETING RESEARCH COURSE.
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| Title: | ‘LEARNING BY DOING’ TEACHING ACTIVITIES DESIGNED FOR UNIVERSITY STUDENTS IN MARKETING RESEARCH COURSE. |
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| Alternate Title: | 做中學教學活動設計 — 以大學行銷研究 課程為例. |
| Authors: | Chen-Ju Lin1 lih5374@gms.tcu.edu.tw |
| Source: | Commerce & Management Quarterly. Mar2022, Vol. 23 Issue 1, p107-131. 25p. |
| Database: | Business Source Ultimate |
| ISSN: | 19948107 |
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