The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good.
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| Title: | The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good. |
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| Authors: | Pyo, Tae-Hyung1 (AUTHOR) tpyo@uidaho.edu, Lee, Jae Young2 (AUTHOR) tpyo@uidaho.edu, Park, Hee Mok3 (AUTHOR) hee.park@umanitoba.ca |
| Source: | Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1161-1178. 18p. 1 Black and White Photograph, 1 Diagram, 3 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437221093603 |
