APA (7th ed.) Citation

Pyo, T., Lee, J. Y., & Park, H. M. (2022). The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good. Journal of Marketing Research (JMR), 59(6), 1161. https://doi.org/10.1177/00222437221093603

Chicago Style (17th ed.) Citation

Pyo, Tae-Hyung, Jae Young Lee, and Hee Mok Park. "The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good." Journal of Marketing Research (JMR) 59, no. 6 (2022): 1161. https://doi.org/10.1177/00222437221093603.

MLA (9th ed.) Citation

Pyo, Tae-Hyung, et al. "The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good." Journal of Marketing Research (JMR), vol. 59, no. 6, 2022, p. 1161, https://doi.org/10.1177/00222437221093603.