The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products.
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| Title: | The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products. |
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| Authors: | Lee, Saerom1 (AUTHOR) saerom@uoguelph.ca, Winterich, Karen Page2 (AUTHOR) kpw2@psu.edu |
| Source: | Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1141-1160. 20p. 1 Diagram, 2 Charts, 6 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437221094301 |
