View in EDS HTML Full Text PDF Full Text

Suspense and Surprise in Media Product Design: Evidence from Twitch.

Saved in:
Bibliographic Details
Title: Suspense and Surprise in Media Product Design: Evidence from Twitch.
Authors: Simonov, Andrey (AUTHOR) as5443@gsb.columbia.edu, Ursu, Raluca M. (AUTHOR), Zheng, Carolina (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p1-24. 24p. 7 Charts, 5 Graphs.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222437
DOI:10.1177/00222437221108653