APA (7th ed.) Citation

Simonov, A., Ursu, R. M., & Zheng, C. (2023). Suspense and Surprise in Media Product Design: Evidence from Twitch. Journal of Marketing Research (JMR), 60(1), 1. https://doi.org/10.1177/00222437221108653

Chicago Style (17th ed.) Citation

Simonov, Andrey, Raluca M. Ursu, and Carolina Zheng. "Suspense and Surprise in Media Product Design: Evidence from Twitch." Journal of Marketing Research (JMR) 60, no. 1 (2023): 1. https://doi.org/10.1177/00222437221108653.

MLA (9th ed.) Citation

Simonov, Andrey, et al. "Suspense and Surprise in Media Product Design: Evidence from Twitch." Journal of Marketing Research (JMR), vol. 60, no. 1, 2023, p. 1, https://doi.org/10.1177/00222437221108653.