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Suspense and Surprise in Media Product Design: Evidence from Twitch.

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Title: Suspense and Surprise in Media Product Design: Evidence from Twitch.
Authors: Simonov, Andrey (AUTHOR) as5443@gsb.columbia.edu, Ursu, Raluca M. (AUTHOR), Zheng, Carolina (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p1-24. 24p. 7 Charts, 5 Graphs.
Database: Business Source Ultimate
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An: 161179287
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PubType: Academic Journal
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  Data: Suspense and Surprise in Media Product Design: Evidence from Twitch.
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  Data: <searchLink fieldCode="AR" term="%22Simonov%2C+Andrey%22">Simonov, Andrey</searchLink> (AUTHOR)<i> as5443@gsb.columbia.edu</i><br /><searchLink fieldCode="AR" term="%22Ursu%2C+Raluca+M%2E%22">Ursu, Raluca M.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zheng%2C+Carolina%22">Zheng, Carolina</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2023, Vol. 60 Issue 1, p1-24. 24p. 7 Charts, 5 Graphs.
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        Value: 10.1177/00222437221108653
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      – Code: eng
        Text: English
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        PageCount: 24
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      – TitleFull: Suspense and Surprise in Media Product Design: Evidence from Twitch.
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            NameFull: Simonov, Andrey
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            NameFull: Ursu, Raluca M.
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              Text: Feb2023
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              Y: 2023
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