Suspense and Surprise in Media Product Design: Evidence from Twitch.
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| Title: | Suspense and Surprise in Media Product Design: Evidence from Twitch. |
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| Authors: | Simonov, Andrey (AUTHOR) as5443@gsb.columbia.edu, Ursu, Raluca M. (AUTHOR), Zheng, Carolina (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p1-24. 24p. 7 Charts, 5 Graphs. |
| Database: | Business Source Ultimate |
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