Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry.
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| Title: | Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry. |
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| Authors: | DeBerry-Spence, Benét1 (AUTHOR) benet@uic.edu, Trujillo-Torres, Lez E.2 (AUTHOR) ltruji3@uic.edu, Sengupta, Rumela3 (AUTHOR) rsengu4@uic.edu, Matsumoto, Kohei4 (AUTHOR) k.matsumoto@r.hit-u.ac.jp, Chen, Jia5 (AUTHOR) chenjia2@shanghaitech.edu.cn |
| Source: | Journal of Public Policy & Marketing. Apr2023, Vol. 42 Issue 2, p95-114. 20p. 1 Diagram, 2 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 07439156 |
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| DOI: | 10.1177/07439156221145330 |
