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Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry.

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Title: Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry.
Authors: DeBerry-Spence, Benét1 (AUTHOR) benet@uic.edu, Trujillo-Torres, Lez E.2 (AUTHOR) ltruji3@uic.edu, Sengupta, Rumela3 (AUTHOR) rsengu4@uic.edu, Matsumoto, Kohei4 (AUTHOR) k.matsumoto@r.hit-u.ac.jp, Chen, Jia5 (AUTHOR) chenjia2@shanghaitech.edu.cn
Source: Journal of Public Policy & Marketing. Apr2023, Vol. 42 Issue 2, p95-114. 20p. 1 Diagram, 2 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Apr2023, Vol. 42 Issue 2, p95-114. 20p. 1 Diagram, 2 Charts, 2 Graphs.
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        Value: 10.1177/07439156221145330
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      – Code: eng
        Text: English
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        PageCount: 20
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      – TitleFull: Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry.
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            NameFull: DeBerry-Spence, Benét
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            NameFull: Trujillo-Torres, Lez E.
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            NameFull: Matsumoto, Kohei
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            NameFull: Chen, Jia
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            – D: 01
              M: 04
              Text: Apr2023
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              Y: 2023
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