"Hacking marketing": how do firms develop marketers' expertise and practices in a digital era?
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| Title: | "Hacking marketing": how do firms develop marketers' expertise and practices in a digital era? |
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| Authors: | Hafezieh, Najmeh1 (AUTHOR) Najmeh.Hafezieh@rhul.ac.uk, Pollock, Neil2 (AUTHOR) neil.pollock@ed.ac.uk, Ryan, Annmarie3 (AUTHOR) annmarie.ryan@ul.ie |
| Source: | Journal of Enterprise Information Management. 2023, Vol. 36 Issue 2, p655-679. 25p. |
| Database: | Business Source Ultimate |
| ISSN: | 17410398 |
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| DOI: | 10.1108/JEIM-12-2021-0530 |
