Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology.
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| Title: | Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology. |
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| Authors: | Barnwell, R. Wixel1 (AUTHOR), Collier, Joel2 (AUTHOR), Shanahan, Kevin J.2 (AUTHOR) |
| Source: | Journal of Advertising. Apr/May2023, Vol. 52 Issue 2, p193-210. 18p. 1 Chart, 2 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00913367 |
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| DOI: | 10.1080/00913367.2022.2036652 |