Brand Origin Effects During Economic Declines: Evidence from an Emerging Market.
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| Title: | Brand Origin Effects During Economic Declines: Evidence from an Emerging Market. |
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| Authors: | Azzari, Vitor (AUTHOR) vitor.azzari@gmail.com, Zambaldi, Felipe (AUTHOR), Guissoni, Leandro Angotti (AUTHOR), Rodrigues, Jonny Mateus (AUTHOR), Scornavacca, Eusebio (AUTHOR) |
| Source: | Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p25-42. 18p. 1 Diagram, 5 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 1069031X |
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| DOI: | 10.1177/1069031X231154483 |
