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Brand Origin Effects During Economic Declines: Evidence from an Emerging Market.

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Title: Brand Origin Effects During Economic Declines: Evidence from an Emerging Market.
Authors: Azzari, Vitor (AUTHOR) vitor.azzari@gmail.com, Zambaldi, Felipe (AUTHOR), Guissoni, Leandro Angotti (AUTHOR), Rodrigues, Jonny Mateus (AUTHOR), Scornavacca, Eusebio (AUTHOR)
Source: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p25-42. 18p. 1 Diagram, 5 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: Brand Origin Effects During Economic Declines: Evidence from an Emerging Market.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Jun2023, Vol. 31 Issue 2, p25-42. 18p. 1 Diagram, 5 Charts, 2 Graphs.
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        Value: 10.1177/1069031X231154483
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      – Code: eng
        Text: English
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        PageCount: 18
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      – TitleFull: Brand Origin Effects During Economic Declines: Evidence from an Emerging Market.
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            NameFull: Azzari, Vitor
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              Text: Jun2023
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              Y: 2023
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