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Ancillary Services in Targeted Advertising: From Prediction to Prescription.

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Title: Ancillary Services in Targeted Advertising: From Prediction to Prescription.
Authors: Borenstein, Alison1 (AUTHOR) alisonrb@mit.edu, Mangal, Ankit1 (AUTHOR) amangal@wayfair.com, Perakis, Georgia2 (AUTHOR) georgiap@mit.edu, Poninghaus, Stefan1 (AUTHOR) sponinghaus@wayfair.com, Singhvi, Divya3 (AUTHOR) divya.singhvi@stern.nyu.edu, Skali Lami, Omar4 (AUTHOR) oskali@mit.edu, Wei Lua, Jiong1 (AUTHOR) jiongwei@mit.edu
Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). Jul/Aug2023, Vol. 25 Issue 4, p1285-1303. 19p.
Database: Business Source Ultimate
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ISSN:15234614
DOI:10.1287/msom.2020.0491