Ancillary Services in Targeted Advertising: From Prediction to Prescription.
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| Title: | Ancillary Services in Targeted Advertising: From Prediction to Prescription. |
|---|---|
| Authors: | Borenstein, Alison1 (AUTHOR) alisonrb@mit.edu, Mangal, Ankit1 (AUTHOR) amangal@wayfair.com, Perakis, Georgia2 (AUTHOR) georgiap@mit.edu, Poninghaus, Stefan1 (AUTHOR) sponinghaus@wayfair.com, Singhvi, Divya3 (AUTHOR) divya.singhvi@stern.nyu.edu, Skali Lami, Omar4 (AUTHOR) oskali@mit.edu, Wei Lua, Jiong1 (AUTHOR) jiongwei@mit.edu |
| Source: | Manufacturing & Service Operations Management (M&SOM) (INFORMS). Jul/Aug2023, Vol. 25 Issue 4, p1285-1303. 19p. |
| Database: | Business Source Ultimate |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 164959427 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Ancillary Services in Targeted Advertising: From Prediction to Prescription. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Borenstein%2C+Alison%22">Borenstein, Alison</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> alisonrb@mit.edu</i><br /><searchLink fieldCode="AR" term="%22Mangal%2C+Ankit%22">Mangal, Ankit</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> amangal@wayfair.com</i><br /><searchLink fieldCode="AR" term="%22Perakis%2C+Georgia%22">Perakis, Georgia</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> georgiap@mit.edu</i><br /><searchLink fieldCode="AR" term="%22Poninghaus%2C+Stefan%22">Poninghaus, Stefan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> sponinghaus@wayfair.com</i><br /><searchLink fieldCode="AR" term="%22Singhvi%2C+Divya%22">Singhvi, Divya</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> divya.singhvi@stern.nyu.edu</i><br /><searchLink fieldCode="AR" term="%22Skali+Lami%2C+Omar%22">Skali Lami, Omar</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> oskali@mit.edu</i><br /><searchLink fieldCode="AR" term="%22Wei+Lua%2C+Jiong%22">Wei Lua, Jiong</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> jiongwei@mit.edu</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Manufacturing+%26+Service+Operations+Management+%28M%26SOM%29+%28INFORMS%29%22">Manufacturing & Service Operations Management (M&SOM) (INFORMS)</searchLink>. Jul/Aug2023, Vol. 25 Issue 4, p1285-1303. 19p. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=164959427 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1287/msom.2020.0491 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 19 StartPage: 1285 Titles: – TitleFull: Ancillary Services in Targeted Advertising: From Prediction to Prescription. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Borenstein, Alison – PersonEntity: Name: NameFull: Mangal, Ankit – PersonEntity: Name: NameFull: Perakis, Georgia – PersonEntity: Name: NameFull: Poninghaus, Stefan – PersonEntity: Name: NameFull: Singhvi, Divya – PersonEntity: Name: NameFull: Skali Lami, Omar – PersonEntity: Name: NameFull: Wei Lua, Jiong IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 07 Text: Jul/Aug2023 Type: published Y: 2023 Identifiers: – Type: issn-print Value: 15234614 Numbering: – Type: volume Value: 25 – Type: issue Value: 4 Titles: – TitleFull: Manufacturing & Service Operations Management (M&SOM) (INFORMS) Type: main |
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