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Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.

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Bibliographic Details
Title: Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.
Authors: Yoon, Hyunsun1 (AUTHOR) h.yoon@greenwich.ac.uk, Kelly, Aidan J.2 (AUTHOR)
Source: Journal of Macromarketing. Sep2023, Vol. 43 Issue 3, p403-417. 15p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/02761467231178550