View in EDS HTML Full Text PDF Full Text

Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.

Saved in:
Bibliographic Details
Title: Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.
Authors: Yoon, Hyunsun1 (AUTHOR) h.yoon@greenwich.ac.uk, Kelly, Aidan J.2 (AUTHOR)
Source: Journal of Macromarketing. Sep2023, Vol. 43 Issue 3, p403-417. 15p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 169711949
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Yoon%2C+Hyunsun%22">Yoon, Hyunsun</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> h.yoon@greenwich.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Kelly%2C+Aidan+J%2E%22">Kelly, Aidan J.</searchLink><relatesTo>2</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Macromarketing%22">Journal of Macromarketing</searchLink>. Sep2023, Vol. 43 Issue 3, p403-417. 15p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=169711949
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/02761467231178550
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 15
        StartPage: 403
    Titles:
      – TitleFull: Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Yoon, Hyunsun
      – PersonEntity:
          Name:
            NameFull: Kelly, Aidan J.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 09
              Text: Sep2023
              Type: published
              Y: 2023
          Identifiers:
            – Type: issn-print
              Value: 02761467
          Numbering:
            – Type: volume
              Value: 43
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Journal of Macromarketing
              Type: main
ResultId 1