Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.
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| Title: | Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective. |
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| Authors: | Yoon, Hyunsun1 (AUTHOR) h.yoon@greenwich.ac.uk, Kelly, Aidan J.2 (AUTHOR) |
| Source: | Journal of Macromarketing. Sep2023, Vol. 43 Issue 3, p403-417. 15p. |
| Database: | Business Source Ultimate |
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