How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures.
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| Title: | How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures. |
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| Authors: | Astvansh, Vivek (AUTHOR) astvansh@iu.edu, Duffek, Barbara (AUTHOR), Eisingerich, Andreas B. (AUTHOR) |
| Source: | Journal of International Marketing. Sep2023, Vol. 31 Issue 3, p1-18. 18p. 1 Diagram, 6 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 1069031X |
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| DOI: | 10.1177/1069031X221128787 |
