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Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors.

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Bibliographic Details
Title: Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors.
Authors: Khenfer, Jamel (AUTHOR) khenferj@excelia-group.com
Source: Journal of International Marketing. Sep2023, Vol. 31 Issue 3, p41-58. 18p. 1 Diagram, 3 Charts, 2 Graphs.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X231154469