CLOSING THE ATTITUDE-BEHAVIOR GAP: A NOVEL MEASURE TO PREDICT ETHICAL CONSUMPTION.
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| Title: | CLOSING THE ATTITUDE-BEHAVIOR GAP: A NOVEL MEASURE TO PREDICT ETHICAL CONSUMPTION. |
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| Authors: | Reich, Brandon J.1 breich@pdx.edu, Yuan, Hong2, Zollo, Lamberto3, Rialti, Riccardo4 |
| Source: | AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p1012-1014. 3p. |
| Database: | Business Source Ultimate |
| ISSN: | 10540806 |
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