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Marketing by Design: The Influence of Perceptual Structure on Brand Performance.

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Bibliographic Details
Title: Marketing by Design: The Influence of Perceptual Structure on Brand Performance.
Authors: Affonso, Felipe M. (AUTHOR) felipemarinelliaffonso@gmail.com, Janiszewski, Chris (AUTHOR)
Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p736-754. 19p. 1 Color Photograph, 3 Diagrams, 1 Chart, 3 Graphs.
Database: Business Source Ultimate
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Description
ISSN:00222429
DOI:10.1177/00222429221142281