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Marketing by Design: The Influence of Perceptual Structure on Brand Performance.

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Title: Marketing by Design: The Influence of Perceptual Structure on Brand Performance.
Authors: Affonso, Felipe M. (AUTHOR) felipemarinelliaffonso@gmail.com, Janiszewski, Chris (AUTHOR)
Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p736-754. 19p. 1 Color Photograph, 3 Diagrams, 1 Chart, 3 Graphs.
Database: Business Source Ultimate
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  Data: Marketing by Design: The Influence of Perceptual Structure on Brand Performance.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2023, Vol. 87 Issue 5, p736-754. 19p. 1 Color Photograph, 3 Diagrams, 1 Chart, 3 Graphs.
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        Value: 10.1177/00222429221142281
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        Text: English
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        PageCount: 19
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      – TitleFull: Marketing by Design: The Influence of Perceptual Structure on Brand Performance.
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            NameFull: Affonso, Felipe M.
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            – D: 01
              M: 09
              Text: Sep2023
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              Y: 2023
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