How do teenagers project their identity online, and what role do brands play in the process? A multimethod study on Instagram.

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Bibliographic Details
Title:	How do teenagers project their identity online, and what role do brands play in the process? A multimethod study on Instagram.
Authors:	Guèvremont, Amélie¹, Dubé-Beaudin, Laurence²
Source:	Journal of Brand Strategy. Autumn-Fall2023, Vol. 12 Issue 2, p174-193. 20p.
Database:	Business Source Ultimate

Description
ISSN:	2045855X
DOI:	10.69554/yldt7325