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The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.

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Bibliographic Details
Title: The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.
Authors: Sample, Kevin L. (AUTHOR) kevinsample@uri.edu, Hulland, John (AUTHOR), Sevilla, Julio (AUTHOR), Labrecque, Lauren I. (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p27-48. 22p.
Database: Business Source Ultimate
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Description
ISSN:00222437
DOI:10.1177/00222437231166342