Sample, K. L., Hulland, J., Sevilla, J., & Labrecque, L. I. (2024). The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications. Journal of Marketing Research (JMR), 61(1), 27. https://doi.org/10.1177/00222437231166342
Chicago Style (17th ed.) CitationSample, Kevin L., John Hulland, Julio Sevilla, and Lauren I. Labrecque. "The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications." Journal of Marketing Research (JMR) 61, no. 1 (2024): 27. https://doi.org/10.1177/00222437231166342.
MLA (9th ed.) CitationSample, Kevin L., et al. "The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications." Journal of Marketing Research (JMR), vol. 61, no. 1, 2024, p. 27, https://doi.org/10.1177/00222437231166342.