Real men don't share (online): perceived neediness and the frequent-posting femininity stereotype.
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| Title: | Real men don't share (online): perceived neediness and the frequent-posting femininity stereotype. |
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| Authors: | Edelblum, Andrew B.1 (AUTHOR) aedelblum1@udayton.edu, Warren, Nathan B.2 (AUTHOR) nathan.warren@bi.no |
| Source: | European Journal of Marketing. 2024, Vol. 58 Issue 2, p572-589. 18p. |
| Database: | Business Source Ultimate |
| ISSN: | 03090566 |
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| DOI: | 10.1108/EJM-12-2022-0883 |
