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University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers.

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Bibliographic Details
Title: University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers.
Authors: Maier, Lukas (AUTHOR) lukas.maier@wu.ac.at, Schreier, Martin (AUTHOR), Baccarella, Christian V. (AUTHOR), Voigt, Kai-Ingo (AUTHOR)
Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p1-20. 20p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231185313