APA (7th ed.) Citation

Maier, L., Schreier, M., Baccarella, C. V., & Voigt, K. (2024). University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers. Journal of Marketing, 88(2), 1. https://doi.org/10.1177/00222429231185313

Chicago Style (17th ed.) Citation

Maier, Lukas, Martin Schreier, Christian V. Baccarella, and Kai-Ingo Voigt. "University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers." Journal of Marketing 88, no. 2 (2024): 1. https://doi.org/10.1177/00222429231185313.

MLA (9th ed.) Citation

Maier, Lukas, et al. "University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers." Journal of Marketing, vol. 88, no. 2, 2024, p. 1, https://doi.org/10.1177/00222429231185313.