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University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers.

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Title: University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers.
Authors: Maier, Lukas (AUTHOR) lukas.maier@wu.ac.at, Schreier, Martin (AUTHOR), Baccarella, Christian V. (AUTHOR), Voigt, Kai-Ingo (AUTHOR)
Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p1-20. 20p.
Database: Business Source Ultimate
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An: 175307137
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PubType: Academic Journal
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  Data: University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers.
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  Data: <searchLink fieldCode="AR" term="%22Maier%2C+Lukas%22">Maier, Lukas</searchLink> (AUTHOR)<i> lukas.maier@wu.ac.at</i><br /><searchLink fieldCode="AR" term="%22Schreier%2C+Martin%22">Schreier, Martin</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Baccarella%2C+Christian+V%2E%22">Baccarella, Christian V.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Voigt%2C+Kai-Ingo%22">Voigt, Kai-Ingo</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Mar2024, Vol. 88 Issue 2, p1-20. 20p.
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        Value: 10.1177/00222429231185313
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      – Code: eng
        Text: English
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        PageCount: 20
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      – TitleFull: University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers.
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            NameFull: Maier, Lukas
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            NameFull: Schreier, Martin
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            NameFull: Baccarella, Christian V.
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              Text: Mar2024
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              Y: 2024
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