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The Competitive Effects of Online Reviews on Hotel Demand.

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Title: The Competitive Effects of Online Reviews on Hotel Demand.
Authors: Cho, Sanghoon (AUTHOR), Pekgün, Pelin (AUTHOR), Janakiraman, Ramkumar (AUTHOR), Wang, Jian (AUTHOR)
Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p40-60. 21p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231191449