The Competitive Effects of Online Reviews on Hotel Demand.
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| Title: | The Competitive Effects of Online Reviews on Hotel Demand. |
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| Authors: | Cho, Sanghoon (AUTHOR), Pekgün, Pelin (AUTHOR), Janakiraman, Ramkumar (AUTHOR), Wang, Jian (AUTHOR) |
| Source: | Journal of Marketing. Mar2024, Vol. 88 Issue 2, p40-60. 21p. |
| Database: | Business Source Ultimate |
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