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The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior.

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Bibliographic Details
Title: The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior.
Authors: Olson, Eric M.1,2 eolson@uccs.edu, Slater, Stanley F.3 stan.slater@business.colostate.edu, Hult, G. Tomas M.4,5 hult@msu.edu
Source: Journal of Marketing. Jul2005, Vol. 69 Issue 3, p49-65. 17p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1509/jmkg.69.3.49.66362