The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior.
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| Title: | The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior. |
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| Authors: | Olson, Eric M.1,2 eolson@uccs.edu, Slater, Stanley F.3 stan.slater@business.colostate.edu, Hult, G. Tomas M.4,5 hult@msu.edu |
| Source: | Journal of Marketing. Jul2005, Vol. 69 Issue 3, p49-65. 17p. 1 Diagram, 6 Charts. |
| Database: | Business Source Ultimate |
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