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Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment.

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Bibliographic Details
Title: Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment.
Authors: Mousavi, Javad (AUTHOR) smousavi@walton.uark.edu, Singh, Surendra N. (AUTHOR), Chatterjee, Promothesh (AUTHOR), Masters, Tamara (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p225-247. 23p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437231179186