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Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options.

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Title: Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options.
Authors: Kindermann, Bastian (AUTHOR), Wentzel, Daniel (AUTHOR) bastian.kindermann@tu-dortmund.de, Antons, David (AUTHOR), Salge, Torsten-Oliver (AUTHOR)
Source: Journal of Marketing. May2024, Vol. 88 Issue 3, p29-49. 21p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231196122