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"Statistical Significance" and Statistical Reporting: Moving Beyond Binary.

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Bibliographic Details
Title: "Statistical Significance" and Statistical Reporting: Moving Beyond Binary.
Authors: McShane, Blakeley B.1 (AUTHOR) b-mcshane@kellogg.northwestern.edu, Bradlow, Eric T.2 (AUTHOR) ebradlow@wharton.upenn.edu, Lynch Jr., John G.3 (AUTHOR) john.g.lynch@colorado.edu, Meyer, Robert J.4 (AUTHOR) meyerr@wharton.upenn.edu
Source: Journal of Marketing. May2024, Vol. 88 Issue 3, p1-19. 19p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231216910