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Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising.

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Bibliographic Details
Title: Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising.
Authors: Davis, Cassandra Denise1 (AUTHOR), Jeong, Hyewook Genevieve2 (AUTHOR) jeong@cnu.ac.kr, Drolet, Aimee3 (AUTHOR)
Source: Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p326-341. 16p.
Database: Business Source Ultimate
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ISSN:00913367
DOI:10.1080/00913367.2023.2220375