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Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior.

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Bibliographic Details
Title: Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior.
Authors: Fong, Jessica (AUTHOR) jyfong@umich.edu, Guo, Tong (AUTHOR), Rao, Anita (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p659-681. 23p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437221147088