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Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior.

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Title: Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior.
Authors: Fong, Jessica (AUTHOR) jyfong@umich.edu, Guo, Tong (AUTHOR), Rao, Anita (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p659-681. 23p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior.
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  Data: <searchLink fieldCode="AR" term="%22Fong%2C+Jessica%22">Fong, Jessica</searchLink> (AUTHOR)<i> jyfong@umich.edu</i><br /><searchLink fieldCode="AR" term="%22Guo%2C+Tong%22">Guo, Tong</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Rao%2C+Anita%22">Rao, Anita</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2024, Vol. 61 Issue 4, p659-681. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=178804993
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        Value: 10.1177/00222437221147088
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 659
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      – TitleFull: Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior.
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            NameFull: Fong, Jessica
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              M: 08
              Text: Aug2024
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              Y: 2024
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